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Behind The Scenes

The birth of the ILVENISTA

As an ILVE advocate we’d like to offer you an exclusive glimpse into the creation our highly anticipated new advertising campaign.

Watch top fashion photographer Troyt Coburn and his team as they transform our models into the ILVENISTI.

An identity that captures the unique and special relationship people form with their ILVE appliance as they create meals for the people they love, with the cooker they love.

This relationship is forged in the unique quality of working with something that is hand made in Italy and embodies the Italian design aesthetic and exceptional spirit for living.

To know this, and to experience this, is to become an ILVENISTA.

Who knows maybe you’re already one of them.

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